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I’m Amanda Newell BSc(Hons) MA
My background is unusual and that’s what makes it useful to you. I spent nearly two decades as an allied health care professional (HCPC reg’d) working with patients. I also hold MA Anthrozoology (anthropology of human/animal interactions) from Exeter and a Graduate Diploma in Applied Animal Behaviour.
I’m also a trained writer (London School of Journalism) and editor (Cornerstones Literary Consultancy) and photographic artist. I’ve successfully self-published books and grown a YouTube channel.
I understand the science. I understand people. I research, write and create.
That combination means I can move between clinical evidence, academic research, campaign messages and public-facing content without losing accuracy while creating evocative prose and imagery.
I provide full communications support to your organisation from creating copy, materials, training and strategy support as a member of your team. All the benefits of an experienced autonomous team player without the commitment and cost…
Narrative Strategy and Copy….
What’s the story you’re trying to tell? I work with you to develop everything from campaign narratives to educational materials.
Turning dry science into emotive story-telling. From initial strategy through to copy creation I hope you find the thread that connects your cause to your audience.
With over 20 years experience in medical, health and wellness and animal science I know the language and can unravel complex science into interesting copy for your audience whatever the subject…
Assessing current content, tone, presentation of science and audience to help you develop clear strategies across narrative and visual media to bring your message clearly and with impact to your specific audience. Identifying gaps, making suggestions, creating material…
Day to day social media and content strategy and management.
I can handle your social media content creation including strategy and brain-storming as part of your team. With a background in writing, editing and visual design I help you create content and post strategically to engage your specific audience…
Research
Desk based research, fact checking, sourcing information for communications material, marketing research, interview, survey and ethnography.
Grant Writing.
A strong grant application tells a clear story backed up by solid evidence.
I can develop compelling, evidence-based applications including research, fact checking and copy to make the case of your work.
Training
I can provide your team with training in narrative non fiction storytelling, design techniques, Photoshop and Canva to suit your needs.
Website Maintenance
Maintenance of WordPress websites. Updating copy, imagery and creating new content…
Visual Communication
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