Anthrozoology – Society & Culture

What is it and how can it help us?

Anthrozoology is a bit of a broad term. In the animal behaviour world, it often refers to the psychology of the relationship, similarities and differences between humans and other animals. For example, Bowlby & Ainsworth’s secure attachment theory: that children with a secure attachment to a caregiver demonstrate confidence with a stranger that a child without a secure attachment often lacks. This is recognised in dogs too, those who had a secure attachment with their first human were found to settle more easily if re-homed.

My Master’s training then approached the subject from a social and cultural perspective, exploring  what meanings and value do different societies, cultures and communities place on animals and how this might affect how animals are treated.

Here’s a simple example of how language and meaning can affect an animal.

In the equine world horses are often categorised: working, pet and competition are some examples.  These aren’t simple labels without effect.  The way the horse is thought about shifts based on the label, different needs might be ascribed to the horse as a result of the category, or it might even justify certain treatment for the same reason.  All the while, the actual welfare needs and experience of the horse remain unaltered. 

Humans naturally construct meaning, use labels and symbolic thinking. It’s not a flaw, simply a characteristic of our species.   Labels, categories and the ascribed meanings that arise from them is complex.   It’s not a simple cognitive process but rooted in culture, traditions, religion, communities, needs, even mythology.  

The complexity of human society and the words we use is crucial to thinking about and understanding how to communicate ideas, strategise and plan to create change for animal welfare rather than simply say ‘educate’.

How Would You Use This to Help Us?

Being unusually placed, having trained in both animal behaviour and welfare and the human side of the coin — whether you’re trying to communicate information, educate or apply for a grant to support your mission, I map the complexity of humans and our relationships with other animals…

Who are we talking to?
What are they likely to believe, conceive and think right now?
What does that particular animal mean in their world?
What are we trying to achieve for the animals concerned?
How can we bridge the gap?

Give me some examples from the real world?

An example from zoological research…

Here’s an example of how I explained some dry research to some young people, using understanding ourselves and each other to explore what this means for other animals and how researchers work to understand and help…

Behaviourists talk about “stereotypical behaviour.”

Not sure what that is?

Think about a habit of your own: biting your nails, twisting your hair, fiddling with your sleeves. The thing you find yourself doing when you’re bored, or a little worried about something.   

We do these things for all sorts of reasons, and they’re telling the people around us something too, if they notice.  Of course, we don’t know what’s going on without asking but we can’t ask an animal can we…

But what researchers and carers can do is listen by watching behaviour.   Researchers studying elephants in zoos set out to understand what these repetitive habits were telling their carers.  What they found was simple: when elephants were given the choice to go outdoors at night, given choices about where they wanted to be, the habits reduced.

The elephants were telling us what they needed in the only way they can, and researchers work hard to listen so we can improve the quality of their lives…

Greco, B.J., Meehan, C.L., Hogan, J.N., Leighty, K.A., Mellen, J., Mason, G.J. and Mench, J.A. (2016) ‘The Days and Nights of Zoo Elephants: Using Epidemiology to Better Understand Stereotypic Behavior of African Elephants (Loxodonta africana) and Asian Elephants (Elephas maximus) in North American Zoos’, PLOS ONE, 11(7), e0144276.

And an example from domestic pet animal behaviour world…

Okay, here’s an example of my realisation bridging this gap when I was working as a behaviourist…
‘But you came here to modify her behaviour,’ Nancy, my client, said to me, peering over her specs and looking suitably irritated by me. ‘I am paying you to fix her,’ she added, now looking down at Lulu the dog, who was sat gazing back and forth between the two of us with such a look I could have sworn she could see the problem for herself.

There was no doubt Nancy loved Lulu. There was also no doubt from the video evidence Nancy had recorded over the last week that Lulu had some behaviour ‘problems’ and they were creating havoc for the household.

‘Okay,’ I started, my heart sinking at this conversation. ‘I’m just trying to take a full history here to try and get to the bottom of Lulu’s problem. Why has this developed and how can we resolve that for her?’

Nancy stared at me unblinking. ‘It says you’re an animal behaviourist, that you do “behaviour modification,”‘ she added, making finger quotes and half rolling her eyes. ‘So frankly I don’t care how it happened, that’s like saying I need to know how my clutch failed, who cares, I just need it fixed.’
‘Well, actually…’ I started and was silenced by a raised hand.

I cleared my throat, feeling my hands starting to shake because I desperately wanted to help the dog and I couldn’t, not without being listened to and having a conversation about the dog’s history and… I could see the problem.

I cleared my throat again. ‘I’m afraid, Mrs Jones, that the phrase “behaviour modification” is a bit of a misnomer. I can’t modify Lulu like she’s a broken-down car. She’s a sentient being, she’s troubled by something. We, you and I, have to get our heads together — you with the history and me with the background knowledge of animals — and work out what is going on here to help her and so help you.’
‘So why do you people call it behaviour modification?’

‘I don’t know. It’s not a useful term, is it, not really.’

‘Well, it’s certainly open to interpretation,’ she sniffed.

And that is how a couple of seemingly simple words can create confusion, frustration and a breakdown in the very thing we are attempting to create: communication.

What is the behaviourist community trying to communicate with the term? We can’t know for sure, but possibly to sound scientific, objective, authoritative on the subject?

For an outsider like Nancy, it suggested the dog could be fixed by the behaviourist without any input or responsibility from the humans in Lulu’s life.
The behaviourist is trapped in the middle, often feeling undermined, challenged, frustrated…

Obviously, this isn’t always how this situation plays out. It’s an example, but it’s a useful example of how two simple words strung together can be perceived so differently, have intentions and outcomes beyond what was ever imagined.

The world is shaped by language, interpretation and meaning. As an anthrozoologist and writer, I use language to report, narrate, evoke feelings, create awareness, confirm facts, share information and more. And I do it with culture, society, beliefs, interpretation and effect always in mind…

What credentials do you have?

Alongside the MA in Anthrozoology from the University of Exeter, I trained as an animal behaviourist, gaining a Graduate Diploma in Applied Animal Behaviour Management that qualified me for provisional membership of the APBC and associate membership of the IAABC. I went on to study Equine Behaviour and Welfare at the Royal Dick Vet School, the  University of Edinburgh (20 credits at MSc level) then passed the qualifying assessment of the IAABC for full membership as an Equine Specialist, acquiring ABTC registration. I then specialised in equine behaviour and dog training.

What Kind of Work Can You Do for Us?

Alongside general writing, grants, research and project management work, I am available to support your organisation by reviewing and analysing written and visual material you use. Whether it’s campaign, educational or promotional material, or even signage outside animal enclosures, I carry out a full review and report, not simply noticing problems but offering suggestions and ideas to help you get your messages across in the way you intended, with your audience firmly in mind.

I can interpret scientific information for the general public, create stories, narratives or copy specific to the audience, the message and desired action.

My work is rooted in communication that bridges the gap
between us and other animals and one another…

If you’d like a no-obligation chat about working with me, please don’t hesitate to get in touch to arrange a call. My contact details are at the top of the page.